Browsing by Subject Brand management
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) |
---|---|---|
10-Sep-2018 | Brand management in mergers and acquisitions | Liu, Y; Öberg, C; Tarba, SY; Xing, Y |
2012 | Corporate brand management imperatives: Custodianship, credibility, and calibration | Balmer, JMT |
2017 | Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis Partnership | Sammour, Ammar Abdellatif Taha |
2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
2010 | Transfer of brand knowledge in business-to-business markets: A qualitative study | Gupta, S; Melewar, TC; Bourlakis, M |