Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Brand value co-creation
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2016 | Brand value co-creation with employees through the Leader-Member Exchange theory: the case of a corporate brand | Punjaisri, K; Balmer, J |