Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Branding
Showing results 1 to 14 of 14
| Issue Date | Title | Author(s) |
| 2010 | The BP Deepwater Horizon débâcle and corporate brand exuberance | Balmer, JMT |
| 2016 | A brand preference and repurchase intention model: The role of consumer experience | Ebrahim, R; Ghoneim, A; Irani, Z; Yan, F |
| 12-Jun-2017 | Consumer interpretation of brand prominence signals: insights for a broadened typology | Meyer, HM; Manika, D |
| 2017 | Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis Partnership | Sammour, Ammar Abdellatif Taha |
| 2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |
| 2014 | Design tool for applying Islamic art in commercial brands | Silsilah, Hadeel |
| 2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
| 2009 | Engineering the Brand: Automotive attribute management based on the cognitive categorisation of the branded product | Abbott, Marcus |
| 2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
| 2014 | h3 gourmet: great to go upmarket, but are people willing to pay for the difference? | De Carvalho, JC; da Silva, RV; Syed Alwi, SF |
| 2005 | Made in China | Fan, Y |
| 2002 | Measuring brand image: Shopping centre case studies | Dennis, C; Murphy, J; Marsland, D; Cockett, T; Patel, T |
| 2017 | Strategic Design as a Driver for New Thinking and Practice in Core Business Functions | Lam, B; Choi, Y |
| 2016 | Sustainability program brands: Platforms for collaboration and co-creation | Scandelius, C; Cohen, G |
