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Issue Date | Title | Author(s) |
---|---|---|
2009 | Changing affective content in brand and product attributes | Abbott, M; Holland, R; Giacomin, J; Shackleton, J |
2015 | China’s Brands, China’s Brand development strategies and Corporate Brand Communications in China | Balmer, J; Chen, W |
2014 | Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent | Balmer, JMT |