Browsing by Subject Business sustainability

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Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2013Embedding knowledge and value of a brand into sustainability for differentiationGupta, S; Czinkota, M; Melewar, TC
2011Investigating the implications of business and culture on the behaviour of customers of international firmsGupta, S; Navare, J; Melewar, TC