Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Corporate brand image
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 17-Jun-2019 | An interpretive enquiry into CEO personal branding on social media | Khanyapuss Punjaisri, P; Syed Alwi, S; Kajewski, K |
| 2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |