Browsing by Subject Corporate heritage brands
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
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2016 | Can corporate heritage reduce stakeholders’ CSR scepticism-an exploratory study? | Al-Amad, A; Scandelius, C; Syed Alwi, S |
2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |
2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |