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Browsing by Subject Corporate identity

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Showing results 1 to 13 of 13

Issue Date	Title	Author(s)
2017	Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship	Balmer, JMT
2006	Corporate communications, identity and image: A research agenda	Melewar, TC; Karaosmanoglu, E
2017	Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis Partnership	Sammour, Ammar Abdellatif Taha
2009	Corporate marketing: Apocalypse, advent and epiphany	Balmer, JMT
2012	Examining the influence of corporate logo on corporate image and corporate reputation: A study of consumers’ perception in the context of a financial setting in the United Kingdom	Foroudi, Pantea
2013	Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain's oldest brewer	Burghausen, Mario
2013	A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective	He, H-W; Balmer, JMT
2007	Identity studies: Multiple perspectives and implications for corporate-level marketing	He, HW; Balmer, JMT
2011	Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companies	Bartholmé, Roland
2007	The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics	Balmer, JMT; Fukukawa, K; Gray, ER
2019	A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry	Tourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A
2014	Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective	Burghausen, M; Balmer, JMT
2014	Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent	Balmer, JMT

Showing results 1 to 13 of 13