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Browsing by Subject Customer relationship management

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Issue DateTitleAuthor(s)
2012Agent based modelling and simulation: An examination of customer retention in the UK mobile marketLycett, M; Bell, D; Hassouna, Mohammed Bassam
2005The inner and inter construct associations of the quality of data warehouse customer relationship data for problem enactmentO'Keefe, B; Hair, Jr, JF; Price, D; Abril, Raul Mario
2008User adoption of a CRM-based information system within a financial services organisation: An empirical analysisSharif, AM; Irani, Z
Showing results 1 to 3 of 3