Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject EWOM
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 7-Dec-2021 | Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness | Ruiz-Alba, JL; Abou-Foul, M; Nazarian, A; Foroudi, P |
| 1-Jan-2015 | Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter | Alboqami, H; Al-Karaghouli, W; Baeshen, Y; Erkan, I; Evans, C; Ghoneim, A |