Browsing by Subject Experiential brands
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |