Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Experiential brands
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
| 2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |