Browsing by Subject Experiential services
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2010 | Applying marketing’s new dominant logic for interpreting customer experiences with brands | Ismail, AR; Melewar, TC; Lim, L; Woodside, AG |
2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |