Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Global brands
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 31-Oct-2017 | Away From Home: How Young Chinese Consumers travel with Global Brands? | Cappellini, B; Hosany, S; Yen, D; Yu, Q |
| 2017 | Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UK | Yen, D; Cappellini, B; Wang, C; Nugyen, B |
| 2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
| 2002 | The national image of global brands | Fan, Y |