Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Heritage brand
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |