Browsing by Subject Marketing communications
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
2012 | The brand, culture & stakeholder-based brand management phenomenon: an international Delphi study | Wilson, Jonathan |
2017 | Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis Partnership | Sammour, Ammar Abdellatif Taha |
2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |