Browsing by Subject brand reputation
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
20-Apr-2023 | Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors | Hussain, S; Pascaru, O; Priporas, C; Foroudi, P; Melewar, TC; Dennis, C; Foroudi, P |