Browsing by Subject corporate brand identification
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
---|---|---|
26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
18-Mar-2019 | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | Balmer, JMT; Mahmoud, R; Chen, W |
23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |
22-Jan-2021 | Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis | Boukis, A; Punjaisri, P; Balmer, JMT; Kaminakis, K; Papastathopolous, A |