Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject corporate brand image
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |
| 2020 | The role of corporate brand image for B2B relationships of logistics service providers in China | Balmer, JMT; Zhibin, L; Chen, W; He, X |