Browsing by Subject corporate brand orientation
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
1-Mar-2024 | Corporate Brand Architecture | Balmer, JMT |
26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |