Browsing by Subject corporate marketing
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
2015 | Corporate heritage identity stewardship: A corporate marketing perspective | Burghausen, M; Balmer, JMT |
2016 | Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy? | Balmer, JMT; Johansen, TS; Nielsen, AE |
2014 | Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent | Balmer, JMT |