Browsing by Subject Brand management
Showing results 4 to 5 of 5
< previous
Issue Date | Title | Author(s) |
---|---|---|
2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
2010 | Transfer of brand knowledge in business-to-business markets: A qualitative study | Gupta, S; Melewar, TC; Bourlakis, M |