Browsing by Subject Branding
Showing results 7 to 14 of 14
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Issue Date | Title | Author(s) |
---|---|---|
2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
2009 | Engineering the Brand: Automotive attribute management based on the cognitive categorisation of the branded product | Abbott, Marcus |
2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
2014 | h3 gourmet: great to go upmarket, but are people willing to pay for the difference? | De Carvalho, JC; da Silva, RV; Syed Alwi, SF |
2005 | Made in China | Fan, Y |
2002 | Measuring brand image: Shopping centre case studies | Dennis, C; Murphy, J; Marsland, D; Cockett, T; Patel, T |
2017 | Strategic Design as a Driver for New Thinking and Practice in Core Business Functions | Lam, B; Choi, Y |
2016 | Sustainability program brands: Platforms for collaboration and co-creation | Scandelius, C; Cohen, G |