Browsing by Subject Business schools

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 2 to 3 of 3 < previous 
Issue DateTitleAuthor(s)
2007Student corporate brand identification: An exploratory case studyBalmer, JMT; Liao, M
2016Why business school managers are a key corporate brand stakeholder groupBalmer, JMT; Wang, W-Y