Browsing by Subject Price
Showing results 2 to 4 of 4
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Issue Date | Title | Author(s) |
---|---|---|
2013 | A framework to attain brand promise in an online setting | Syed Alwi, SF; Ismail, SA |
2011 | On the motivating impact of price and online recommendations at the point of online purchase | Fagerstrom, A; Ghinea, G |
2010 | The pricing journey – The evolution of approach and execution as organisational pricing capability develops | Ford, M; Dennis, C |