Browsing by Subject corporate brand identification
Showing results 4 to 4 of 4
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Issue Date | Title | Author(s) |
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22-Jan-2021 | Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis | Boukis, A; Punjaisri, P; Balmer, JMT; Kaminakis, K; Papastathopolous, A |