http://bura.brunel.ac.uk/handle/2438/42 2013-05-18T21:08:46Z 2013-05-18T21:08:46Z Abdul Rahim, Suzari http://bura.brunel.ac.uk/handle/2438/7437 2013-05-17T13:34:20Z 2013-01-01T00:00:00Z

Title: Supplier selection in the Malaysian telecommunications industry Authors: Abdul Rahim, Suzari Abstract: Supplier selection plays an important role in any organisation. This study investigates and examines supplier selection criteria and the impacts on buying firm performance; specifically focusing on the telecommunications industry in Malaysia. Previous studies in this area have focussed on the criteria such as quality, price, delivery, supplier relationship management and decision making tools and techniques. However, little research has been undertaken to include government policies and business ethics as elements in the supplier selection criteria. After a literature review and interviews, the development of conceptual frameworks and a number of hypotheses were put forward. To achieve an in-depth study, four major telecommunications service provider companies in Malaysia were chosen as a case study. A questionnaire was used as the main instrument in gathering data. The questionnaire is principally concerned with the understanding of supplier selection and its criteria; based upon the variables that are used for the model and hypothesis testing. The study also investigates the relationship between supplier selection and the impact of supplier selection to the company performance. This model was tested using Structural Equation Modelling (SEM) technique with the AMOS software application. Results indicated all of the criteria include quality, price, delivery, supplier relationship management, decision making tools and techniques, government policy and business ethics as valid constructs. A good model fit was also established. The findings of this research conclude that the influencing criteria to supplier selection in the telecommunications industry in Malaysia are supplier delivery performance standards and supplier relationship management even when considering the remainder of the above mentioned elements.The price factors were found to be less important due to this factor possibly leading to unhealthy competition in the market in terms of price wars among the suppliers in order to win the business. Most of the criteria are also interrelated to each other and affect the supplier selection decision. This model has added new perspectives to the study of supplier selection in the supply chain management field. As for future research it is suggested that intangible elements such as political, cultural and social influences are included in the conceptual framework; as this would offer important insight for management bodies in organisation, academia and public policy fields alike. Description: This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.

2013-01-01T00:00:00Z Saberi, Maria Akbar http://bura.brunel.ac.uk/handle/2438/7383 2013-04-26T09:49:15Z 2012-01-01T00:00:00Z

Title: The role of emotional intelligence in enhancing intercultural sensitivity Authors: Saberi, Maria Akbar Abstract: Emotions have been noted for their crucial role in survival behaviour relating to resistance to cross-cultural ambiguity. Today's globalised multinational corporations (MNCs) have recognised the importance of developing their diverse workforces' intercultural sensitivity (ICS) – a worldview towards cultural difference – as a means of reducing resistance to cross-cultural ambiguity hence maintaining a professional multicultural work environment. However, no studies have yet been made investigating the role of emotional intelligence (EI) in enhancing intercultural sensitivity and simultaneously regulating emotions produced from resistance to cultural difference. Therefore, this study has explored the role of EI in enhancing ICS aiming at increasing the effectiveness of intercultural training within the context of multinational organisations. A theoretical framework was constructed presenting the idea of EI entry-points into intercultural sensitivity and resistance to difference. Through an inductive research approach, a chosen multinational airline company's flight attendants were targeted with in-depth semi-structured interviews. Grounded theory analysis was applied. The analysis resulted in the development of a grounded emotional-cognitive intercultural adaptation process together with three adaptive cognitive states. These were named: Learn, Understand, and Know. Each cognitive state was noted to be associated with a particular emotional state that causes the interacting individual to shift into the relevant cognitive state. The emotions surprise and curiosity were found to be associated with Learn while empathy was found to be associated with Understand, and finally acceptance was found to be associated with Know. The research results strongly support the proposed EI entry-points within the grounded emotional-cognitive content of the produced intercultural adaptation process. The results address the research aim regarding the role of EI in enhancing ICS. Through the EI entry-points, ICS is indirectly enhanced through the development of intercultural performance as EI mental abilities are proposed which would regulate one's behaviour towards the three grounded emotional-cognitive intercultural adaptation states. The developed model is suggested to contribute to enhancing the effectiveness of intercultural training. The trainee's intercultural performance could be enhanced through directing the emotional-cognitive dynamics, during intercultural interaction, towards the empirically grounded set of emotional-cognitive states. As linking EI and ICS remains an important and under-explored topic, it is hoped that the findings of this study will present a better understanding of the dynamics of emotions within the context of multinational organisations, as well as the role of EI in enhancing ICS, subsequently leading to further research. Description: This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.

2012-01-01T00:00:00Z Maimunah, Ali http://bura.brunel.ac.uk/handle/2438/7347 2013-04-23T13:24:52Z 2012-01-01T00:00:00Z

Title: Group level influence on blog's design behaviour Authors: Maimunah, Ali Abstract: The purpose of this research is twofold. Firstly, this research aims to investigate whether the design preferences of bloggers in selected countries from different cultural backgrounds are influenced by national culture traits. The investigation involves two categories of blogs selected within a country where the bloggers share similar attributes such as language or geographical location. Secondly, simultaneously, this research intends to discover the possibility of the impact of group level influence on design preferences of bloggers who are linked together in a network through bloggers’ linkage or blogrolls. To achieve the said purposes, observations on both the global and local blogs of six selected countries are conducted using the content analysis method. This method allows this research to observe web pages and rate design preferences of bloggers via a coding system, similar to the method used to analyse documents or manuscripts to find common themes or keywords. A total of 612 blogs (306 global and 306 local) are observed for a period of nine months to identify cultural traits on design behaviour based on national culture indicators chosen from prominent literatures. To prevent a systematic error, an independent second observer was appointed and the results obtained are compared using a statistical methodology. In addition, translators were also engaged to verify that the translations are of a correct meaning and comprehension since blogs use various national languages on their web pages. The data were statistically tested using SPSS engaging in statistical analysis of frequency table, Cross-Tabulation and cluster analyses and MANOVA. Results shown that design preferences between both the global and local blogs in each country, has significant differences in most of the design indicators chosen. The findings indicate that the national culture influence on design preferences in linked networks of blogs is weakening indicating another type of influence might be in existence. The results also provide evidence that blogs in linked networks are statistically significant as a cluster or a group by themselves and are independent from one cluster to another. The research, however, studies only six countries from six different cultural dimensions. The inclusion of other countries, similar to or different from the countries under investigation, would be an added advantage. Furthermore, the use of only a single type of global blog provider (blogspot.com) in this research could be extended to other global blog providers such as wordpress.com to give fairer coverage of major and popular global blogs as well as providing a wider generalisation effect of the research findings. Description: This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.

2012-01-01T00:00:00Z Abdul Rahman, Nor Aida http://bura.brunel.ac.uk/handle/2438/7329 2013-03-25T12:40:16Z 2012-01-01T00:00:00Z

Title: The car manufacturer (CM) and third party logistics provider (TPLP) relationship in the outbound delivery channel: A qualitative study of the Malaysian automotive industry Authors: Abdul Rahman, Nor Aida Abstract: This research studies the relationship between car manufacturers (CM) and third party logistics providers (TPLP), also known as the logistics partnership, in the outbound delivery channel in the Malaysian automotive industry. It focuses specifically on the dyad perspective, and demonstrates that several critical success factors are required for a successful relationship between these two parties. Five such factors emanate from the operational dimension and eight from the relational dimension. The five operational factors are: logistics service performance, investment, information sharing, information technology and communication, and price of the logistics service; and the eight relational factors are: trust, commitment, power, conflict, dependency, co-operation, informal activity, and understanding. The study also reveals that five outcomes are identified that benefit both the CM and the TPLP as a result of the win-win situation accruing to both parties. These are: renewal of the contract, company profitability, improved logistics service performance, knowledge transfer, and company branding. Such benefits enhance the supply chain relationship, and knowledge of these advantages improves current TPLP theory by deepening the understanding of how logistics partnership can succeed. In order to obtain rich data concerning the CM-TPLP relationship, the researcher adopted a different methodology from that used by previous scholars, who have concentrated on quantitative techniques. In this study, multiple case studies (seven in total) in one industry, the automotive industry, in the non-western context of Malaysia, were conducted. Three main steps in the case study protocol were followed. The first involved a review of the literature pertaining to the themes that required further exploration, together with the development of the interview questions. In the second step, data were collected using semi-structured interviews, observations, document reviews, photographs and also archival records. Qualitative content analysis was used to analyse the qualitative data. The third stage involved exploring the data until it was found that nothing new was emerging from the interviews, and hence theoretical saturation had occurred. At this point the factors in question were confirmed, and the initial model revised. Additionally, confidentiality was maintained in all respects to protect the participating organisations and individuals. The findings contribute to the understanding of the CM-TPLP relationship which enhance supply chain relationship and TPLP theory, since they shed light on the operational and relational factors in one specific industry, from a dyadic perspective, and in a non-Western context, thereby adding new dimensions to the existing body of knowledge in this field. The findings benefit practitioners via the novel LPS (logistics partnership success) model generated by the researcher. This indicates the key contributory factors to the CM-TPLP relationship success. Moreover, the study may have the capacity to generalise to other culturally-similar environments. Description: This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.

2012-01-01T00:00:00Z