Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/12921
Title: ’Classifying emerging knowledge sharing practices and some insights into antecedents to social networking : A case in Insurance'
Authors: Grant, S
Keywords: Social networking tools;Knowledge sharing;Supply chain dominance and influence;Insurance
Issue Date: 2016
Publisher: Emerald
Citation: Journal of Knowledge Management, (2016)
Abstract: Purpose The paper explores a case of early adoption in the use of social media tools for the purposes of knowledge and information sharing across a supply chain in the UK home insurance market. Design Methodology The methodology used includes genre and content analysis to analyse empirical data from blogs and posts via a customised social extranet (KNOWNET) involving 130 users over a 13 month period. Findings The results uncover a set of emerging practices which support both information and knowledge exchange, but which are in the main driven by organisational factors such as buyer power and supplier competitive influencing. Originality/Value This paper builds on current thinking in social media theory by providing a window into organisational and supply chain attributes that can explain social media adoption within the context of knowledge sharing supply chains. A systematic classification of user posts over an extended period enabled this work to illuminate not just emerging knowledge sharing practices across a buyer led supply chain, but also the effects of buyer power on users to an online community. Implications for Theory This study has contributed an overall conceptual understanding of reasons behind social media adoption, by identifying organisational attributes of buyer power and supplier influence as key antecedents to knowledge sharing within a supply chain.
URI: http://bura.brunel.ac.uk/handle/2438/12921
DOI: http://dx.doi.org/10.1108/JKM-11-2015-0432
ISSN: 1367-3270
Appears in Collections:Dept of Mechanical Aerospace and Civil Engineering Research Papers

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