Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/15031
Title: Are audiences receptive to humour in popular science articles? An exploratory study using articles on environmental issues
Authors: Pinto, B
Riesch, H
Issue Date: 2017
Citation: JCOM : Journal of Science Communication, 2017
Abstract: This study aims to test the perceptions of audiences to positive and non-aggressive humour in two popular articles. The themes were the effects of climate change on biodiversity and the over-exploitation of species. Both articles were published on-line at a Portuguese environmental site, and readers were asked to answer to an on-line survey. A total of 159 participants submitted their answers concerning their receptiveness to the humour, demographic information and comments. Results showed that the use of humour in popular articles is considered valuable for the majority of these readers, but different degrees of receptiveness suggest caution in its use.
URI: http://bura.brunel.ac.uk/handle/2438/15031
ISSN: 1824-2049
Appears in Collections:Dept of Social Sciences Media and Communications Research Papers

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