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http://bura.brunel.ac.uk/handle/2438/15031
Title: | Are audiences receptive to humour in popular science articles? An exploratory study using articles on environmental issues |
Authors: | Pinto, B Riesch, H |
Keywords: | environmental communication;popularization of science and technology;science and media |
Issue Date: | 4-Sep-2017 |
Publisher: | SISSA Medialab |
Citation: | Pinto, B. and Riesch, H. (2017) ‘Are audiences receptive to humour in popular science articles? An exploratory study using articles on environmental issues’. JCOM 16 (04), A01, pp. 1-15. doi: 10.22323/2.16040201. |
Abstract: | Copyright © 2017 The Author(s). This study aims to test the perceptions of audiences to positive and non-aggressive humour in two popular articles. The themes were the effects of climate change on biodiversity and the over-exploitation of species. Both articles were published on-line at a Portuguese environmental site, and readers were asked to answer to an on-line survey. A total of 159 participants submitted their answers concerning their receptiveness to the humour, demographic information and comments. Results showed that the use of humour in popular articles is considered valuable for the majority of these readers, but different degrees of receptiveness suggest caution in its use. |
URI: | https://bura.brunel.ac.uk/handle/2438/15031 |
DOI: | https://doi.org/10.22323/2.16040201 |
Other Identifiers: | A01 |
Appears in Collections: | Sociology Dept of Social and Political Sciences Research Papers |
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