Strategic groups and cluster analysis

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1999

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DC Field	Value	Language
dc.contributor.author	Fan, Y	-
dc.coverage.spatial	3	en
dc.date.accessioned	2008-04-14T10:20:43Z	-
dc.date.available	2008-04-14T10:20:43Z	-
dc.date.issued	1995	-
dc.identifier.citation	The Proceedings of Conference on Dissent in Management Thought.London. Sep 1995,pp 1-3.	en
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/1999	-
dc.description.abstract	There is still considerable confusion around the concept of strategic groups (SG). In conventional research, cluster analysis has been a dominant methodology to form groups. Whether or under what conditions firms in the industry are 'clusterable' was largely ignored in prior studies. The purpose of this paper is to discuss the problems with cluster analysis in strategic group formation. The setting for the analysis is the UK computer industry. Multiple cluster procedures are employed to form SGs using both secondary data and survey data. Results of different groupings are compared and problems associated with cluster analysis are discussed.	en
dc.format.extent	31744 bytes	-
dc.format.mimetype	application/pdf	-
dc.language.iso	en	-
dc.publisher	Henry Stewart Publications, London	en
dc.subject	Strategic groups, cluster analysis, competitive grouping	en
dc.title	Strategic groups and cluster analysis	en
dc.type	Conference Paper	en
Appears in Collections:	Marketing Brunel Business School Research Papers

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