Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/22024| Title: | Sustainable branding strategy via celebrity corporate brand |
| Authors: | Hambali, A Alwi, S Balmer, J |
| Issue Date: | 9-Dec-2020 |
| Publisher: | Newcastle University, London |
| Citation: | Hambali, A., Alwi, S. and Balmer, J. (2020) 'Sustainable branding strategy via celebrity corporate brand', in: Proceedings of the 4th International Conference of Marketing, Strategy and Policy, 9-11 Dec 2020, Online, pp. 24-26. |
| URI: | https://bura.brunel.ac.uk/handle/2438/22024 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 674.64 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.