Managing creative eco-innovation: Structuring outputs from eco-innovation projects

Abstract

Increasing legislative pressures and consumer awareness of environmentally efficient products are causing businesses to look at Sustainable Product Design (SPD) as an opportunity to improve their products and processes. Business and academia have identified a need for strategic approaches to SPD that will result in ‘step-change’ improvements in the design of products and services. Eco-innovation aims to develop new products and processes which provide customer and business value but significantly decrease environmental impact. Eco-innovation considers environmental aspects of the product at early stages of the New Product Development process. The research presented in this paper looks at the use of eco-innovation tools and focuses on idea generation within ecoinnovation processes. Two novel tools were developed to help review the results from previously conducted eco-innovation workshops: the Standard Design Process Form and the Product Ideas Tree (PIT) diagram. This paper shows the development of these two tools and demonstrates their potential to assist in structuring and documenting ideas throughout the eco-innovation process. The paper discusses the benefits of using such documentation and how it may subsequently improve the management of eco innovation throughout the design process.