Collection's Items (Sorted by Submit Date in Descending order): 61 to 110 of 113
| Issue Date | Title | Author(s) |
| 2005 | Can a nation be marketed like products? | Fan, Y |
| 2007 | Soft power and nation branding | Fan, Y |
| 2000 | Corporate communications in practice: the profile of pr directors in the british companies | Dolphin, R; Fan, Y |
| 2005 | The art of cross-cultural branding | Fan, Y |
| 2001 | How to reach 1.3bn consumers in China? | Fan, Y; Pfitzenmaier, N |
| 2000 | Is Corporate Communications A Strategic Function? | Dolphin, R; Fan, Y |
| 1996 | Chinese peasant entrepreneurs: an examination of township and village | Fan, Y; Chen, N; Kirby, D |
| 1993 | Competitor recognition by managerial perception -- a case in the UK computer industry | Fan, Y |
| 2005 | Project report – transferable skills in higher education | Dennis, C; Wadsworth, D |
| 2008 | The rise of emerging market multinationals and its impact on marketing | Fan, Y |
| 2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
| 2005 | Corporate Visual Identity: The Re-branding of France Telecom | Melewar, T C; Hussey, G; Srivoravilai, N |
| 2005 | Corporate reputation and crisis management: The threat and manageability of anti-corporatism | Melewar, TC; Tucker, L |
| 2004 | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | Melewar, T C; Meadows, M; Zheng, W; Rickards, R |
| 2003 | Global corporate brand building: Guidelines and case studies | Melewar, T C; Walker, C |
| 2006 | Corporate communications, identity and image: A research agenda | Melewar, TC; Karaosmanoglu, E |
| 2006 | Corporate branding, identity and communciations: A contemporary perspective | Melewar, TC; Karaosmanoglu, E |
| 2002 | Defining the corporate identity construct | Melewar, TC; Jenkins, E |
| 2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
| 2008 | The art of cross-cultural branding | Fan, Y |
| 2005 | Made in China | Fan, Y |
| 2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
| 1996 | Research on joint ventures in China: progress and prognosis | Fan, Y |
| 2006 | Alliance brands: Building corporate brands through strategic alliances? | He, HW; Balmer, JMT |
| 2008 | Soft power: Power of attraction or confusion? | Fan, Y |
| 2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |
| 2005 | Objects of Desire: Consumer Behaviour in Shopping Centre Choices | Dennis, C |
| 2001 | Data Mining for Shopping Centres – Customer Knowledge-Management Framework | Dennis, C; Marsland, D; Cockett, T |
| 2007 | The management of deshopping and its effects on services: a mass market case study | King, T; Dennis, C; McHendry, J |
| 2007 | Misunderstood or lacking legitimacy? | Cohen, G; Sims, D |
| 2007 | Contingency and Institutional Perspectives within the Liberal Professional Organisation | Cohen, G; Sims, D |
| 1998 | The transfer of western management to China: Context, content and constraints | Fan, Y |
| 2002 | The national image of global brands | Fan, Y |
| 2006 | Nation branding: what is being branded? | Fan, Y |
| 2006 | The globalisation of Chinese brands | Fan, Y |
| 2006 | Promoting business with corporate gifts: major issues and empirical evidence | Fan, Y |
| 2005 | Ethical branding and corporate reputation | Fan, Y |
| 2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
| 2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
| 2000 | Strategic Outsourcing: Evidence from the British Companies | Fan, Y |
| 2000 | A classification of chinese culture | Fan, Y |
| 2005 | Defying marketing sovereignty: Voluntary simplicity at new consumption communities | Bekin, C; Carrigan, M; Szmigin, I |
| 2006 | Marketing images and consumers' experiences in selling environments | Newman, A; Dennis, C; Zaman, S |
| 2007 | Consumers pnline: Intentions, orientations and segmentation | Jayawardhena, C; Wright, LT; Dennis, C |
| 2006 | COMMENTARY Enhancing consumer empowerment | Wright, LT; Newman, A; Dennis, C |
| 2007 | A commentary on social & experiential (e-)retailing and (e-)shopping deserts | Dennis, C; Jayawardhena, C; Wright, LT; King, T |
| 2001 | The mystery of consumer behaviour: market segmentation and shoppers’ choices of shopping centres | Dennis, C; Marsland, D; Cockett, WA |
| 2007 | Myopia, customer returns and the Theory of Planned Behaviour | King, T; Dennis, C; Wright, L T |
| 2003 | Marketing in the internet age: What can we learn from the past? | Harris, L; Cohen, G |
| 2006 | The Impact of Trust on Acceptance of Online Banking | Alsajjan, B; Dennis, C |
Collection's Items (Sorted by Submit Date in Descending order): 61 to 110 of 113
