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http://bura.brunel.ac.uk/handle/2438/24467| Title: | Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication |
| Authors: | Alwi, SFS Ballmer, JMT Stoian, M-C Kitchen, PJ |
| Keywords: | corporate communication;marketing communication;SME brand communication;SME brand identity;corporate brand;total communication |
| Issue Date: | 16-Jun-2022 |
| Publisher: | Emerald |
| Citation: | Alwi, S., Ballmer, J.M.T., Stoian, C. and Kitchen, P. (2022) 'Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication', Qualitative Market Research: an international journal, 0 (in press), pp. 1-38. doi: 10.1108/QMR-09-2021-0123. |
| URI: | https://bura.brunel.ac.uk/handle/2438/24467 |
| DOI: | https://doi.org/10.1108/QMR-09-2021-0123 |
| ISSN: | 1352-2752 |
| Appears in Collections: | Brunel Business School Research Papers |
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|---|---|---|---|---|
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