Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/25980
Title: | Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews |
Authors: | Colmekcioglu, N Marvi, R Foroudi, P Okumus, F |
Keywords: | negative online reviews;negativity;generation;susceptibility;response |
Issue Date: | 26-Aug-2022 |
Publisher: | Elsevier |
Citation: | Colmekcioglu, N. et al. (2022) 'Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews', Journal of Business Research, 153, pp. 235 - 250. doi: 10.1016/j.jbusres.2022.08.033. |
Abstract: | Copyright © 2022 The Author(s). Negative online reviews can drastically influence consumer behavior and business strategies. Recent attention on the subject demonstrates its importance in the consumer and marketing literature. Even so, no study quantitatively investigates the corpus of the literature. This study quantitatively and systematically investigates the foundational research streams of negative online reviews to identify influential sources and main areas of knowledge in the domain. The study employs an integration of text mining and co-citation analysis, recognizing that firms’ responses to negative online reviews cannot be analyzed without understanding the role of customers. Accordingly, this study generates insight into customers and firms in each negative online review stage, furnishing a conceptual framework that synthesizes the previous literature and highlights the most important research gaps requiring attention. Ultimately, the conceptual framework can guide future researchers in unfolding new and novel directions to expand the boundaries of the negative online review literature. |
Description: | Data availability: No data was used for the research described in the article. |
URI: | https://bura.brunel.ac.uk/handle/2438/25980 |
DOI: | https://doi.org/10.1016/j.jbusres.2022.08.033 |
ISSN: | 0148-2963 |
Other Identifiers: | ORCID iD: Pantea Foroudi https://orcid.org/0000-0003-4000-7023 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
FullText.pdf | Copyright © 2022 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license (https://creativecommons.org/licenses/by/4.0/). | 915.57 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License