Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/27533
Title: Aesthetic labour outcome and experience of individuals with tribal marks in Nigeria
Authors: Adisa, TA
Nickson, D
Ogbonnaya, C
Mordi, C
Keywords: aesthetic labour;tribal marks;discrimination;stigmatisation;lookism;social identity theory;social categorisation theory;similarly-attraction theory
Issue Date: 6-Aug-2023
Publisher: Routledge (Taylor & Francis Group)
Citation: Adisa, T.A. et al. (2023) 'Aesthetic labour outcome and experience of individuals with tribal marks in Nigeria', International Journal of Human Resource Management, 35 (3), pp. 425 - 453 doi: 10.1080/09585192.2023.2243209.
Abstract: Copyright © 2023 The Author(s). Research on body art as a component of aesthetic labour has predominantly focused on individuals with tattoos in the global north, but little is known about tribal marks as a key element of aesthetic labour that leads to discriminatory or prejudicial attitudes in the workplace. Tribal marks are facial inscriptions that symbolize clan, family, and ethnic affiliation, and serve to distinguish one sociocultural group from another. In this article, we examine the lived experiences of people with tribal marks in Nigeria by developing a theoretical framework based on literatures on aesthetic labour, social stigmatisation, and discrimination. Drawing on the accounts of 42 individuals with tribal marks, we demonstrate how aestheticized work environments, biased assumptions, and negative perceptions about individuals with tribal marks can lead to discriminatory or prejudicial behaviours at work. We further discuss the psychosocial consequences and explain why tribal marks are now perceived to be outdated and damaging to those individuals who have them. We offer a novel perspective on the existing knowledge about aesthetic labour and broaden our understanding of another form of ‘lookism’ in a non-Western context.
Description: Data availability statement: The authors confirm that the data supporting the findings of this study are available within the article.
Data availability statement: The authors confirm that the data supporting the findings of this study are available within the article.
URI: https://bura.brunel.ac.uk/handle/2438/27533
DOI: https://doi.org/10.1080/09585192.2023.2243209
ISSN: 0958-5192
Other Identifiers: ORCID iD: Chidiebere Ogbonnaya https://orcid.org/0000-0002-0704-5717
ORCID iD: Chima Mordi https://orcid.org/0000-0003-1921-1660
Appears in Collections:Brunel Business School Research Papers

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