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http://bura.brunel.ac.uk/handle/2438/28229Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mohiuddin Babu, M | - |
| dc.contributor.author | Liu, H | - |
| dc.contributor.author | Jayawardhena, C | - |
| dc.contributor.author | Dey, BL | - |
| dc.date.accessioned | 2024-02-06T17:45:51Z | - |
| dc.date.available | 2024-02-06T17:45:51Z | - |
| dc.date.issued | 2019-05-13 | - |
| dc.identifier | ORCID iD: Bidit Lal Dey https://orcid.org/0000-0002-0019-2124 | - |
| dc.identifier.citation | Mohiuddin Babu, M. et al. (2019) 'Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation', Journal of Marketing Management, 35 (7-8), pp. 662 - 692. doi: 10.1080/0267257X.2019.1585928. | en_US |
| dc.identifier.issn | 0267-257X | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/28229 | - |
| dc.description.abstract | In this paper, we examine the influence of employee orientation (EO) on converting constituent dimensions of market orientation (MO) into customer-based performance (CBP) and consider the robustness of these relationships in the context of firm age and size. Based on a sample of 410 mid-to-senior-level managers working in UK service industries, we find that all three dimensions of MO positively influence CBP. While highlighting the utility of employing a multidimensional approach to evaluate the customer-based outcome of MO implementation we highlight the nuanced role of EO in strengthening the MO–performance relationship and emphasise the crucial role employees play in implementing different strategic orientations in a perceivable way to customers. | en_US |
| dc.format.extent | 662 - 692 | - |
| dc.format.medium | Print-Electronic | - |
| dc.language | English | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | Routledge (Taylor & Francis Group) | en_US |
| dc.rights | Copyright © 2019 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 13 May 2019, available at: https://www.tandfonline.com/doi/full/10.1080/0267257X.2019.1585928 (see: https://authorservices.taylorandfrancis.com/research-impact/sharing-versions-of-journal-articles/). | - |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | - |
| dc.subject | market orientation | en_US |
| dc.subject | employee orientation | en_US |
| dc.subject | customer-based performance | en_US |
| dc.title | Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | https://doi.org/10.1080/0267257X.2019.1585928 | - |
| dc.relation.isPartOf | Journal of Marketing Management | - |
| pubs.issue | 7-8 | - |
| pubs.publication-status | Published | - |
| pubs.volume | 35 | - |
| dc.identifier.eissn | 1472-1376 | - |
| dc.rights.holder | Taylor & Francis | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Copyright © 2019 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 13 May 2019, available at: https://www.tandfonline.com/doi/full/10.1080/0267257X.2019.1585928 (see: https://authorservices.taylorandfrancis.com/research-impact/sharing-versions-of-journal-articles/). | 1.01 MB | Adobe PDF | View/Open |
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