From Here to Net Zero: Entrepreneurial Opportunities in Sustainable Transportation

Abstract

The transportation industry, and the shift to renewable energy, is ripe with opportunities for entrepreneurs and innovators who yearn to help shape a more sustainable future and boost their own fortunes.

In late 2023, more than 200 countries met in Dubai for the United Nations Climate Change Conference (COP28). They made commitments to reduce reliance on fossil fuels and triple capacity in renewable energy by 2030, with the goal of reducing greenhouse gas emissions by 43% and achieving net-zero emissions by 2050.

Despite this monumental worldwide commitment and a growing political will to let go of fossil fuels, significant and complex challenges stand in the way. In this article we outline the opportunities for visionary entrepreneurs and innovators who can find ways to get past those challenges. In particular, we focus on the transportation industry, a significant contributor to CO2 emissions, heavily dependent on fossil fuels.