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http://bura.brunel.ac.uk/handle/2438/31230| Title: | Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank |
| Authors: | Lü, K |
| Issue Date: | 4-Nov-2024 |
| Publisher: | Brunel University of London |
| Citation: | Lü, K. (2025) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank. Uxbridge: Brune University of London, pp. 1 - 1. |
| Abstract: | The study explores the effectiveness of AI-powered chatbots in enhancing consumer trust and retention in a bank. It highlights how Generative AI based chatbots are revolutionizing customer interactions by offering personalized, efficient, and secure services. The paper discusses the integration of Generative AI in various functions, including customer service, fraud detection, and financial advice, emphasizing the role of chatbots in improving operational efficiency and customer satisfaction. |
| Description: | [Report summary] |
| URI: | https://bura.brunel.ac.uk/handle/2438/31230 |
| Other Identifiers: | ORCiD: Kevin Lü https://orcid.org/0000-0002-2588-9059 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 187.21 kB | Adobe PDF | View/Open |
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