Designing for the ageing population in the Artificial Intelligence era: Insights from inclusive design practitioners

Abstract

As global populations age, the need to design inclusively for older adults has never been more urgent. This report explores how inclusive design practitioners understand and engage with ageing populations—particularly in the context of the rapid emergence of Artificial Intelligence (AI). Drawing on qualitative interviews and roundtable discussions with experienced inclusive design practitioners across the UK, Europe, and China, the study captures rich insights into the principles, challenges, and evolving practices of Designing for Ageing (DfA).

The report begins by unpacking how ageing is understood within design. While ageing is often reduced to physical or cognitive decline, practitioners advocate for a broader perspective that includes social, psychological, and aspirational needs. They challenge ageist assumptions and emphasise the importance of viewing older adults not as a homogenous group, but as individuals with diverse capabilities and goals. This study also highlights the methodological complexities of engaging older adults in design, offering practical guidance on recruitment, relationship-building, and inclusive communication techniques.

With a particular focus on AI—which has emerged in recent years as both a powerful tool and a source of tension in the design process—this study investigates how practitioners are beginning to integrate AI into their DfA workflows. At the same time, it expands on the concerns about AI’s potential to introduce bias, limit creativity, and reinforce ageism in society.

This report concludes by calling for a more holistic, relational, and forward thinking approach to inclusive design—one that views older adults not as constraints, but as cocreators of more equitable and innovative futures.