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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/6581

Title: Public claims about automatic external defibrillators: An online consumer opinions study
Authors: Money, AG
Barnett, J
Kuljis, J
Keywords: Automated External Defibrillators
Sudden Cardiac Arrest (SCA)
'Over the counter' purchase
Health communication
Patients
Health care professionals
Publication Date: 2011
Publisher: Biomed Central
Citation: BMC Public Health 11: 332, May 2011
Abstract: Background: Patients are no longer passive recipients of health care, and increasingly engage in health communications outside of the traditional patient and health care professional relationship. As a result, patient opinions and health related judgements are now being informed by a wide range of social, media, and online information sources. Government initiatives recognise self-delivery of health care as a valuable means of responding to the anticipated increased global demand for health resources. Automated External Defibrillators (AEDs), designed for the treatment of Sudden Cardiac Arrest (SCA), have recently become available for 'over the counter' purchase with no need for a prescription. This paper explores the claims and argumentation of lay persons and health care practitioners and professionals relating to these, and how these may impact on the acceptance, adoption and use of these devices within the home context.Methods: We carry out a thematic content analysis of a novel form of Internet-based data: online consumer opinions of AED devices posted on Amazon.com, the world's largest online retailer. A total of #83 online consumer reviews of home AEDs are analysed. The analysis is both inductive, identifying themes that emerged from the data, exploring the parameters of public debate relating to these devices, and also driven by theory, centring around the parameters that may impact upon the acceptance, adoption and use of these devices within the home as indicated by the Technology Acceptance Model (TAM).Results: Five high-level themes around which arguments for and against the adoption of home AEDs are identified and considered in the context of TAM. These include opinions relating to device usability, usefulness, cost, emotional implications of device ownership, and individual patient risk status. Emotional implications associated with AED acceptance, adoption and use emerged as a notable factor that is not currently reflected within the existing TAM.Conclusions: The value, credibility and implications of the findings of this study are considered within the context of existing AED research, and related to technology acceptance theory. From a methodological perspective, this study demonstrates the potential value of online consumer reviews as a novel data source for exploring the parameters of public debate relating to emerging health care technologies.
Description: Copyright @ 2011 Money et al.
Sponsorship: This study was in part funded by grant number Ref: GR/S29874/01 from the Engineering and Physical Sciences Research Council. This article is available through the Brunel Open Access Publishing Fund.
URI: http://bura.brunel.ac.uk/handle/2438/6581
DOI: http://dx.doi.org/10.1186/1471-2458-11-332
ISSN: 1471-2458
Appears in Collections:Information Systems and Computing
School of Information Systems, Computing and Mathematics Research Papers
Publications
Publications
Brunel OA Publishing Fund

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