1. Brunel University Research Archive

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Results 21-30 of 31 (Search time: 0.022 seconds).
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Issue DateTitleAuthor(s)
1-Jun-2014Export market orientation in universities: Bridging the gap between export marketing and higher educationAsaad, Y; Melewar, TC; Cohen, G
21-Oct-2013Universities and export market orientation: An exploratory study of UK post-92 universitiesAsaad, Y; Melewar, TC; Cohen, G; Balmer, JMT
2017The state of the art on corporate reputation: A special sectionMelewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J
2016Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand imageSyed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M
2013Celebrity as the human brand: The association between corporate brand communication and credibility with brand equityHambali, A; Syed Alwi, SF; Melewar, TC
2015Introducing celebrity corporate brand and corporate brand enhancementHambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC
29-Mar-2022Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiencesZha, D; Foroudi, P; Melewar, TC; Jin, Z
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC
20-Apr-2023Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factorsHussain, S; Pascaru, O; Priporas, C; Foroudi, P; Melewar, TC; Dennis, C; Foroudi, P
5-Aug-2021The Effect of Waiters’ Occupational Identity on Employee Turnover Within The Context of Michelin-Starred RestaurantsJerez Jerez, MJ; Melewar, TC; Foroudi, P

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