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Issue Date | Title | Author(s) |
---|---|---|
2013 | Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain's oldest brewer | Burghausen, Mario |
2015 | Explicating consumer segmentation and brand positioning in the islamic financial services industry: A Malaysian perspective | Muhamad, R; Syed Alwi, SF |
2017 | Film or film brand? Investigating consumers’ engagement with films as brands | Kohli, Gurdeep Singh |
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