Showing results 5 to 13 of 13
< previous
Issue Date | Title | Author(s) |
4-Apr-2020 | Film or Film brands? UK consumers' engagement with films as brands | Kohli, GS; Yen, D; Alwi, S; Gupta, S |
9-Dec-2020 | The Impact of COVID-19 on Celebrity and Social Media Influencers’ Branding Strategy | Hambali, A; Alwi, S |
2017 | Introducing celebrity corporate brand: moving beyond endorsement and exploring its effect on corporate brand enhancement | Hambali, Anisah |
9-Dec-2020 | Management of Corporate Identity for the pursuit of sustained CSR implement | Tourky, M; Alwi, S; Shaalan, A; Balmer, J |
9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |
2022 | Total corporate brand image and its impact on university enrolment intention: A study from international prospective students | Mahboob, Sidrah |
9-Sep-2019 | Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption Perspective | Dey, BL; Alwi, S; Yamoah, F; Agyepong, S; Kizgin, H; Sarma, M |
2024 | A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation | Muhammad, S; Dey, B; Bala, H; Alwi, S; Asaad, Y |
21-Sep-2023 | Visibility through clutter: How could brands cut through advertising clutter on Instagram? | Ahmed, I; Asaad, Y; Alwi, S |