Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Balmer, J
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2016 | Brand value co-creation with employees through the Leader-Member Exchange theory: the case of a corporate brand | Punjaisri, K; Balmer, J |
| 2015 | China’s Brands, China’s Brand development strategies and Corporate Brand Communications in China | Balmer, J; Chen, W |
| 2017 | Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis Partnership | Sammour, Ammar Abdellatif Taha |
| 2015 | The corporate identity, architecture, and identification triad: theoretical insights | Foroudi, Mohammad Mahdi |
| 12-Feb-2018 | Editorial [Corporate Brands: Ignored, Accepted and Now Celebrated] | Chen, W; Balmer, J |
| 2013 | Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain's oldest brewer | Burghausen, Mario |
| 2017 | Introducing celebrity corporate brand: moving beyond endorsement and exploring its effect on corporate brand enhancement | Hambali, Anisah |
| 2014 | The main determinants of international student identification with a UK middle ranking business school corporate brand: an international marketing perspective | Mahmoud, Rudaina |
| 9-Dec-2020 | Management of Corporate Identity for the pursuit of sustained CSR implement | Tourky, M; Alwi, S; Shaalan, A; Balmer, J |
| 11-Nov-2019 | Relationship between corporate identity, place architecture, and identification: an exploratory case study | Foroudi, M; Balmer, J; Chen, W; Foroudi, P |
| 9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |
