Browsing by Author Balmer, JMT
Showing results 53 to 57 of 57
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Issue Date | Title | Author(s) |
---|---|---|
21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |
22-Jan-2021 | Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis | Boukis, A; Punjaisri, P; Balmer, JMT; Kaminakis, K; Papastathopolous, A |
2014 | Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent | Balmer, JMT |
2017 | Wally Olins 1930-2014 | Balmer, JMT |
2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |