Browsing by Author Ferreira, MC

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Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
1-Oct-2020Disruptive Consumption: How Consumers Challenge Mainstream Markets Through MakeshiftingFerreira, MC; Scaraboto, D; Schneider Dallolio, A; Figueiredo, B; Zamith Brito, E
2018Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career ResearchersBelkhir, M; Brouard, M; Brunk, K; Dalmoro, M; Ferreira, MC; Figueiredo, B; Huff, A; Scaraboto, D; Sibai, O; Smith, A
1-Oct-2020Just As Real As It Seems: Managing The Undesirable Consequences of Unethical Consumption BehaviourFerreira, MC; Maclaran, P
17-Aug-2015"My plastic dreams": Towards an extended understanding of materiality and the shaping of consumer identitiesFerreira, MC; Scaraboto, D
1-Jun-2022Origins and Development of Online Communities and their Role in Marketing ResearchScaraboto, D; Ferreira, MC
Jun-2022Qualitative insights for digital marketingFerreira, MC; Scaraboto, D