Showing results 3 to 13 of 13
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| Issue Date | Title | Author(s) |
| 2017 | Enhancing online customer experience via corporate brand: Scale development, validation and conceptual model | Hamzah, ZL; Syed Alwi, SF; Nguyen, B; Othman, MD |
| 2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
| 2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |
| 2017 | Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships | Yen, D; Abosag, I; Huang, Y; Nguyen, B |
| 2017 | Guest Editors’ Introduction | Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J |
| 2018 | The Importance of CSR Initiatives in Building Customer Support and Loyalty: Evidence from Saudi Arabia | Ajina, AS; Arnold Japutra, A; Nguyen, B; Syed Alwi, SF; Al-Hajla, AH |
| 2017 | The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty | Syed Alwi, SF; Muhammad Ali, S; Nguyen, B |
| 23-Jul-2020 | IT-based product innovation strategies for small firms | Chen, C-HS; Liu, G; Nguyen, B; Takeda, S |
| 2018 | Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal | Bose, S; Kumar Roy, S; Syed Alwi, SF; Nguyen, B |
| 15-Jan-2020 | Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students | Syed Alwi, S; Che-Ha, N; Nguyen, B; Ghazali, EM; Mutum, DM; Kitchen, PJ |
| 31-Jan-2019 | Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention | Alwi, Sharifah Faridah; Che-Ha, Norbani |
