Browsing by Author Syed Alwi, SF
Showing results 25 to 29 of 29
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Issue Date | Title | Author(s) |
---|---|---|
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
2019 | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry | Tourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A |
2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |
2017 | The state of the art on corporate reputation: A special section | Melewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J |