Browsing by Author Syed Alwi, SF

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Showing results 25 to 29 of 29 < previous 
Issue DateTitleAuthor(s)
2014Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brandSyed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D
2019A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage IndustryTourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A
2015Online corporate brand experience: Development of construct and measuresHamzah, ZL; Othman, MN; Syed Alwi, SF
2014Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?Syed Alwi, SF; Kitchen, PJ
2017The state of the art on corporate reputation: A special sectionMelewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J