Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Corporate brand; Branding; Brand equity; Corporate reputatioCSR; Marketing ethicsn
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2005 | Ethical branding and corporate reputation | Fan, Y |