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Issue DateTitleAuthor(s)
2015Corporate heritage brands in China: Consumer engagement with China’s most celebrated corporate heritage brand-Tong Ren Tang: 同仁堂Balmer, J; Chen, W
2017Corporate heritage brands, augmented role identity and customer satisfactionBalmer, JMT; Chen, WF
2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identityBurghausen, M; Balmer, JMT
2015Corporate heritage identity stewardship: A corporate marketing perspectiveBurghausen, M; Balmer, JMT
2016Corporate heritage tourism brand attractiveness and national identityBalmer, JMT; Chen, WF
2015The corporate identity, architecture, and identification triad: theoretical insightsBalmer, J; Chen, W; Foroudi, Mohammad Mahdi
2017The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum.Balmer, JMT
2013Corporate impression formation in online communities - determinants and consequences of online community corporate impressionsMelewar, TC; Gupta, S; Dennis, C; Harris, L; Hallier Willi, Christine
2009Corporate marketing: Apocalypse, advent and epiphanyBalmer, JMT
2013Corporate patent strategy for open innovation: A game theory model-based on technical features in patentsAtherton, MA; Li, Z
2005Corporate reputation and crisis management: The threat and manageability of anti-corporatismMelewar, TC; Tucker, L
2012Corporate responsibility, supply chain partnership and performance: An empirical examinationGallear, D; Ghobadian, A; Chen, W
2005Corporate Social Responsibility and the Non-commercial SectorSeitanidi, M M
2016Corporate social responsibility in Nigeria: an exploration of the efficacy of legal regulationKorotana, M; Amao, O; Comparato, G; Jaffey, P; Anyakudo, Cosmas Uchechukwu
2008Corporate social responsibility, multinational corporations and the law in Nigeria: controlling multinationals in host statesAmao, OO
2008Corporate Social Responsibility, social contract, corporate personhood and human rights law: Understanding the emerging responsibilities of modern corporationsAmao, O
1981Corporate social responsibility: The integration of a crucial new business variable into the mainstream of corporate activityGooch, J; Dauman, Jan V
2016Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from MalaysiaHambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF; Nguyen, B, et al
2014Corporate strategy and capital structure: An empirical study of listed manufacturing firms in Saudi ArabiaChen, W; Al-Karaghouli, W; Attar, Amr
2005Corporate Visual Identity: The Re-branding of France TelecomMelewar, T C; Hussey, G; Srivoravilai, N